Communicating Europe. The Evolution of Rhetorical Practices in European Union Discourse
Editore: Aracne (Genzano di Roma)
Reparto: Linguistica
ISBN: 9791221817683
Data di pubblicazione: 03/03/2025
Numero pagine: 244
22,00€
Sinossi
The failure to ratify the European Constitution in France and the Netherlands in 2005 marked a significant democratic crisis for the EU. In response, the EU recognized the need to address its democratic deficit by focusing on communication policy to connect with citizens and combat alienation from Brussels. In line with this perspective, EU institutions shifted from institutional language to more accessible forms to improve their public identity. This study examines both verbal and visual semiotics, exploring how comunicative practices have been displaced by strategic action, ultimately reflecting a rationality rooted in purely instrumental goals.
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