Schilling Melissa A.
Strategic management of technological innovation
Editore: McGraw-Hill Education
Reparto: Gestione e servizi ausiliari
ISBN: 9781265073350
Data di pubblicazione: 09/08/2022
Numero pagine: 349
Collana: Economia e discipline aziendali
57,40€
Esaurito
Sinossi
Melissa Schilling's Strategic Management of Technological Innovation is the #1 innovation strategy text in the world. It approaches the subject of innovation management as a strategic process and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.
Altro
